Marketing
There are innumerable messages competing for the attention of your potential clients. In addition to the barrage of direct mail and email messages they receive in a day, one can only guess the number of social media outlets vying for their attention. Within this environment you’ve got a split second to deliver a message that’s relevant and compelling.
This is where we step in.
MDI Marketing, a division of Male Duck Inc., is a niche marketing agency dedicated to giving your brand the voice it needs to rise above the fray – to successfully compete in our crowded marketplace. Whether in print or online, we are your partners ensuring your message resonates with your target audience and produces measurable results. Quite simply, we’re here to help you grow your business.
MDI Marketing is comprised of brand strategists, seasoned concept creators, social media specialists, researchers, writers, and web developers all working toward the single goal of ensuring your message – no matter the platform – captures the attention and imagination of your viewers.
Core Purpose
MDI Marketing’s core purpose is providing you with strategic solutions to help you market and grow your business with compelling marketing communications that are beyond the expected.
Services
Organizations hoping to put their best foot forward can find highly-qualified, personalized support at MDI Marketing. Our innovative & results-oriented team is committed to forming partnerships with each client. We’re with you at every step of the way, from concept to rollout to measurement. With an impressive portfolio we are always evolving to give organizations a competitive edge.
- Strategic Planning
- Marketing Plan Development
- Media Buying/PR
- Advertising
- Social Media
- Direct Mail/Printing Services
- Promotional Products/Package Design
Our Methodology
“Discover, Design & Deliver”
MDI Marketing is passionate about helping clients effectively promote their business. It’s imperative that we work with our clients as a partnership to gain knowledge about their organization, target markets, and objectives. We team up with you to have our steps directed to deliver results & solutions.
Our team’s widespread (or vast) marketing background will help bring success to any project.
DISCOVER
We begin each project with an “immersion phase” where we delve into the inner workings of your brand to first get a sense where it currently resides in the minds of your target audience and outline your business goals and expectations for where you want to take it next. This collaborative process includes a consultation, creative brief, research recommendations, and benchmarking. During this phase we will produce a detailed assessment of your marketplace, a competitor and audience analysis as well as a overview of your current strengths, weaknesses and opportunities to inform our marketing strategies.
DESIGN
Our client-focused approach involves a creative process that is simple. We partner with clients to listen to their needs and deliver timely results. Each project is viewed as a partnership every step of the way.
As visual artists, our specialty is translating your brand promise into meaningful communications across all media platforms. We are committed to looking beyond the project and being engaged in your long-term success.
DELIVER
We ensure the on-time launch of your communication through regular timeline checks and project updates. Your campaign is rolled out after we’ve ensured all objectives outlined in the discovery phase have been achieved.
The Return
We’re passionate about creating visual identities, yet at this same time understand that our communications must produce measureable results. We work with you through the duration of the project to establish benchmarks to evaluate and measure the success of your campaign.